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AUDACIA Communication Takes Part in FrancoTech 2026 in Phnom Penh
PHNOM PENH, Cambodia, November 12, 2026 – From Shediac Bay to the banks of the Mekong, Acadian agency AUDACIA Communication is taking part in FrancoTech, the business and technology fair of the 20th Sommet de la Francophonie, from November 14 to 16 in Phnom Penh, Cambodia. Owner and Lead Strategist Anthony Azard will attend as part of the Canadian business delegation led by the Ministerial Conference on the Canadian Francophonie (MCCF), with the aim of diversifying the agency's markets and building partnerships across the Francophonie.
At the Koh Pich Convention Center, near the confluence of the Mekong, Phnom Penh will become the economic crossroads of the French-speaking world for three days. As the economic component of the 20th Sommet de la Francophonie, FrancoTech will bring together governments, businesses, investors and international organizations from the 90 member and observer states and governments of the Organisation internationale de la Francophonie (OIF), along with more than 200 exhibitors. Held under the theme "One Francophone Community, One Digital Future," this second edition is co-organized by Cambodia's Ministry of Post and Telecommunications and Ministry of Women's Affairs, in partnership with the OIF. For the first time in its history, the Kingdom of Cambodia is hosting the Summit.
In Phnom Penh, the next chapter will be written through meetings with decision-makers, investors, institutions and international organizations from across La Francophonie.
Before advising organizations on best practices in strategic communications, Anthony Azard started his career by holding the microphone at various media outlets. He learned early on that a good story, well told, can move a society forward.
"When I was a journalist, I held out the microphone so others could tell their stories. This time, I'm bringing a bit of L'Acadie's story with me. An agency from New Brunswick can play in the big leagues when it knows how to tell the right stories to the right people," says Mr. Azard.
"At the 2024 Summit in Villers-Cotterêts, I realized just how vast the Francophone market is. It's much more than a language we share. When you see La Francophonie as a common platform and a way of seeing the world, diversifying your markets becomes the logical next step. FrancoTech is an opportunity to turn that conviction into concrete partnerships between L'Acadie, Canada and the rest of La Francophonie," he adds.
Over the coming days, AUDACIA aims to diversify its markets, showcase its Acadian, Francophone and Canadian expertise, and come home with concrete partnerships.
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About AUDACIA Communication
Founded in 2021 in Shediac, New Brunswick, AUDACIA Communication is a strategic communications firm that supports public, private and community organizations in strategic management, public relations, public affairs, reputation management and crisis communications. Its portfolio includes many businesses and organizations across a range of sectors, in Canada and internationally.
Media contact:
Anthony Azard, Owner & Lead Strategist AUDACIA Communication 506-777-8383
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